The first Baby Boomer officially hit 65 on January 1, 2011.
The 65th birthday of Baby Boomers has been the most-awaited date for marketers, salespeople and politicians for the last decade. Considering Boomers represent nearly 1 in 4 people in America, there’s good reason to keep an eye on Boomers in the marketplace. Especially because the generation, as a whole, is still the richest in history, even withstanding the recent recession.
We know a lot about Boomers – so much so that figuring them into your sales and marketing plan should be a piece of cake. Consider, just for starters:
*There are nearly 79 million Baby Boomers in America (Pew Research)
*Boomer households earn an average of $62,300 of income (New York Life Co.)
*Male Boomers expect to live to 79 years of age; females to 83 years old
*79% of Americans over 55 own their own home
*Most Boomers don’t believe old age begins until 72 years of age
Simply put: That’s a lot of people earning a lot of money and planning to spend it for nearly the next twelve years of active retirement.
Thanks to Steve Layman for passing along this information. Read the complete article here, a must read if you are in sales or a boomer.